ABSTRACT
The organization is a large global, high-tech manufacturer that competes in multiple markets. It sells directly to consumers and is also a major business-to-business supplier. The company is complex, with mergers and acquisitions resulting in multiple core businesses housed in various manufacturing plants and engineering functions located around the world. The organization has two distinct cultures from one of the larger mergers in its history. It has a commitment to high quality and customer service across the organization, but struggles with program planning and pricing custom design services to customers. The firm remains competitive and is expected to be a major player in the markets it serves in the future.
