ABSTRACT
Matdejen Industries (a leading manufacturer of industrial-strength widgets) needs to develop a new
system for unifying its sales, marketing, and product development teams and give them greater visibility
into the full life cycle of its products. Everyone at Matdejen agrees that this system will help propel it into
the market leadership position they all feel they deserve. Unfortunately, there are no software
development people at Matdejen who would be able to build such a system in the short time frame
that is required. The leadership at Matdejen understands that they must look outside the company for
their system.
