ABSTRACT
The frozen food industry is one of the largest industries in the developed countries and major world food markets. The frozen dinner and entrée category continues to be the largest within the frozen food market with more than $6 billion in annual supermarket sales in the United States alone. The frozen meat/seafood and the frozen novelties categories experienced the largest growth from 2000 to 2001 in the United States, with sales of the meat/seafood category increasing by 13% and the frozen novelties category increasing by 10.5% [1].
