ABSTRACT

Can you imagine getting a $6-billion buyout opportunity and spurning it? ­en, we must be talking about Groupon, who said “no thank you” to Google’s proposal. ­is deal-of-the-day online marketer is selling boatloads of 50%-off restaurant meals and related products and services to its millions of followers enticed by getting great prices-if they act immediately. How popular are these daily special offers? LivingSocial, a major competitor of Groupon, sold more than 1.1 million $20 Amazon gift-card vouchers for $10 in a single day.