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Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)
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Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

ByJesus Mena
Edition 1st Edition
First Published 2012
eBook Published 19 April 2016
Pub. location New York
Imprint Auerbach Publications
DOIhttps://doi.org/10.1201/b12008
Pages 436 pages
eBook ISBN 9781439881927
SubjectsComputer Science
Get Citation

Get Citation

Mena, J. (2012). Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5). New York: Auerbach Publications, https://doi.org/10.1201/b12008
ABOUT THIS BOOK

In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe

TABLE OF CONTENTS
chapter 1|46 pages
Why?
View abstract
chapter 2|66 pages
How
View abstract
chapter 3|78 pages
Checklists
View abstract
chapter 4|218 pages
Case Studies
View abstract

In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe

TABLE OF CONTENTS
chapter 1|46 pages
Why?
View abstract
chapter 2|66 pages
How
View abstract
chapter 3|78 pages
Checklists
View abstract
chapter 4|218 pages
Case Studies
View abstract
CONTENTS
ABOUT THIS BOOK

In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe

TABLE OF CONTENTS
chapter 1|46 pages
Why?
View abstract
chapter 2|66 pages
How
View abstract
chapter 3|78 pages
Checklists
View abstract
chapter 4|218 pages
Case Studies
View abstract

In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe

TABLE OF CONTENTS
chapter 1|46 pages
Why?
View abstract
chapter 2|66 pages
How
View abstract
chapter 3|78 pages
Checklists
View abstract
chapter 4|218 pages
Case Studies
View abstract
ABOUT THIS BOOK
ABOUT THIS BOOK

In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe

TABLE OF CONTENTS
chapter 1|46 pages
Why?
View abstract
chapter 2|66 pages
How
View abstract
chapter 3|78 pages
Checklists
View abstract
chapter 4|218 pages
Case Studies
View abstract

In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe

TABLE OF CONTENTS
chapter 1|46 pages
Why?
View abstract
chapter 2|66 pages
How
View abstract
chapter 3|78 pages
Checklists
View abstract
chapter 4|218 pages
Case Studies
View abstract
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