ABSTRACT
In the 2013/2014 version of the criteria, specific questions are provided to give structure
and consistency to the important first section of the application.
The Organizational Profile is a snapshot of your organization, the key influences on
how you operate, and the key challenges you face. This section of your application
sets the stage for evaluating how relevant certain factors are to your situation and
organization and can make a huge difference in how the examiners judge your
application. In previous versions of the criteria, the content of this section was,
more or less, left up to the applicant. Certain facts were asked for such as the type of
organization, its customers, products/services, etc. However, many applicants failed
to identify the significant factors in the business environment that might impact their
future success, as well as other important information, such as threats from competitors.
The 2013/2014 version of the criteria leave little to chance by providing applicants with
specific questions that must be answered in this initial section. This ought to provide
