ABSTRACT
Introduction e selection of players, and their development, is the most important investment made by a team. Of almost equal importance, however, is the building and design of the arena, ballpark, or stadium in which games are played and the quality of the experience these facilities o¦er fans. A major part of that experience, of course, is the game on the ‰eld or court. But, the enjoyment of the game is a¦ected by the sight lines that can be enhanced by di¦erent designs or con‰gurations of the facilities and the inclusion of numerous other amenities. ese amenities and superior views of action on the ‰eld, court, or rink can substantially enhance the revenue a team earns from its investment in players. A large number of fans are willing to pay higher ticket prices for enhanced levels of amenities, more varied experiences, excellent sight lines, and seats placed closer to the ‰eld or court. If a team fails to o¦er di¦erent amenity packages to the full range of its fans, then a franchise will not capitalize or realize the full potential of its investment in players. e failure to have the right mix of amenities, in essence, leaves a great deal of potential income “on the table.” If a team fails to capitalize on most or all of its revenue opportunities then, in the long run, a franchise will either be less pro‰table (and have a lower market value) or spend less for players than teams that o¦er their fans a full-range of revenue generating amenities. A sports facility is a vast array of real estate and how a team designs, packages, and sells the various “locations” within its expansive holdings de‰ne the ability to maximize revenue.
