ABSTRACT
INTRODUCTION Early in 2004, several Greenpeace activists dressed as pantomime cows conducted protests outside Sainsbury’s supermarkets under the banner ‘There’s something scary in the dairy’ (see Fig. II.i). The protest was designed to highlight the annual sale in supermarkets of millions of pints of milk sourced from cows fed on genetically modified feed. Claiming that GM is threatening the environment with irreversible contamination, the protesters were seeking to influence both consumers, and supermarket managers, to go GM-free. Such protests, and the issues underlying them, now seem part of our everyday existence, with new threats to environment and health seeming to be brought constantly into our purview. A brief glance at Greenpeace’s own website (https://www.green peace.org) reveals a range of current concerns, including the following.
