ABSTRACT

Successfully Navigate the Evolving World of Mobile and Social Game Design and MonetizationCompletely updated, Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition explains how to use the interconnectedness of social networks to make "stickier," more compelling games on all types of devices. Through the book's many des

chapter 1|6 pages

◾ Introduction

chapter 3|14 pages

◾ History of Game Monetization

chapter 4|22 pages

◾ Why Create a Social or Mobile Game?

chapter 5|22 pages

◾ Industry Terms and Metrics

chapter 6|32 pages

◾ What Is a Social Network?

chapter 7|28 pages

◾ How to Acquire, Keep, and Regain Users

chapter 8|36 pages

◾ Monetization Strategies

chapter 9|14 pages

◾ Virtual Goods

chapter 10|12 pages

◾ Currency

chapter 11|10 pages

◾ Conclusions