ABSTRACT

Under this model, the user learns all about your game through clever pre-release marketing and PR, or they hear about it from their friends, then go to a hosted site to download it. Possibly you’ve linked this site to your game’s Facebook page, where you advertise special deals on certain days, encourage players to invite their friends, and generally drive customer awareness by taking advantage of modern social media marketing. Perhaps you’ve partnered with an online retailer who has a virtual storefront, or maybe you’re directly managing the download process. Either way, what we’re describing is a classic premium download model. This is uncommon on Facebook (though there’s no law that says it has to be that way). But Facebook aside, let’s look at some of the places where this model thrives.