ABSTRACT
In this chapter, we will address the following questions: 1. What forecasting techniques are available for new product managers? 2. What is the difference between diffusion and forecasting analyses? How do
diffusion projections differ from forecasting projections? 3. How should the ATAR (awareness, trial, availability, and repeat) model be used? 4. When should the Bass Diffusion Model be used? 5. When should regression analysis be used when forecasting?
