ABSTRACT
In a previous chapter we defined the four parameters of the strategy icon. We learned how the icon displays the levels of the four parameters, creating a visual display of the competitive landscape in use with the visual strategy map (VSM). The icon displays the benefit levels, opportunity levels, cost position, and barriers to imitation. Later, detailed discussions were provided to solidify the derivation of the visual strategy map. These topics included opportunity identification, idea generation, customer value, profit models, and finally, detailed discussions of the various barriers to imitation.
