ABSTRACT
In Chapter 2 we learned how to create a visual representation of a current strategy for a company using the visual management tools of Lean. This was reflected in the 2-D map. We also learned how a company can define a totally new strategy that is unique and offers a new and improved customer experience. We saw by example that this new experience can come at a lower cost by simply choosing alternate materials or lower-cost manufacturing methods. In many cases, eliminating or reducing those offerings that do not contribute to customer benefits (value) can reduce complexity and provide lower costs. Our example illustrated how ideas from different products can be combined to create a new and unique product offering. Finally, we analyzed the new business model by using the 2-D map to study the new strategy in comparison with the strategy of the current industry.
