ABSTRACT

Marketing is the process for creating, communicating, delivering, and exchanging company offerings to customers and stakeholders. Marketing is a critical business function for attracting customers.1 Selling is offering to exchange an item of value for a different item. The original item of value being offered may be either tangible or intangible. The seller most often sees the second item, usually money, as being of equal or greater value than others being offered for sale.2 A sale is the act of exchanging a product or service in return for money or other form of compensation.