ABSTRACT

Hungarian author and playwright Frigyes Karinthy introduced the concept of six degrees of separation in his 1929 short story Chains.68 The concept is that everyone and everything is six or fewer steps away from another person in the world via an introduction from any other person. The implications of this are important to the start-up. Acquirers like to acquire from people they trust and funders like to fund people they know. As the start-up considers the people they are going to involve in their company, they should consider the relationships of these individuals to the customer, the acquirers, and the funders.