ABSTRACT

Introduction Data mining has already been successfully applied in many domains. Research has shown that data mining techniques have the most applications in the field of marketing (e.g., Chang and Wand 2006; Lu et al. 2012; Sahi et al. 2012). In addition, many studies have been conducted in accounting and financial management (e.g., Lam 2003; Laitinen 2005; Gregoriou and Pascalau 2012); human resource management activities (see the literature review performed by Strohmeier and Piazza 2013); operations research (Meisel and Mattfeld 2010; Corne et al. 2012); industrial management (Braha 2001; Ni et al. 2007); and so on. However, one domain in which data

Contents Introduction ......................................................................................................239 Association Rules Mining ..................................................................................240 Artificial Neural Networks ................................................................................ 246 Clustering .........................................................................................................250 Decision Tree ....................................................................................................253 Conclusions ......................................................................................................255 References .........................................................................................................255