ABSTRACT

Data resources can provide value to organizations from the information that can be extracted from them. This extraction process involves querying data resources for particular variables at particular levels of aggregation in a particular format, and then initiating some type of analytic process. However, before conducting any of these activities, one essential task that underpins the information creation initiative, involves the creation of a conceptual model. In other words, whether you have terabytes of data or just a few thousand records, whether you are considering trends over the past few years or focusing on real-time data feeds, decision makers must determine what questions they are looking to answer with data and information.