ABSTRACT
Communications are means by which a sender attempts to inform, per-suade, and remind about something for which a direct or indirect response or change is intended. Franchisors are in constant communication with franchisees and vice versa. On the other hand, franchisees are in constant communication with consumers, informing about the products or services they are offering. For profi tability communications are extremely important. For a well-developed concept, efforts to make a product exceptional or spending on other aspects of franchising can all be in vain if effective communication means are not established. Communications are means by which franchisors
“Franchising is woven into the fabric of American commerce. It is a uniquely American proposition, which provides a robust path for individuals to achieve the American dream. Franchising makes free enterprise a reality for people who want to run their own businesses, who have a family investment in a company, or who want to raise their standard of living. It allows individuals who have business drive and entrepreneurial flair to participate in commerce and to succeed.”
