ABSTRACT
Abstract: How people behave is the central question for data analytics, and a single approach to understanding user behavior is often limiting. The way people play, the way they interact, and the kinds of behaviors they bring to the game are factors that ultimately drive how our systems perform and what we can understand about why users do what they do. I suggest that looking at user data at three different scales of time and sampling
CONTENTS 9.1 Introduction 200 9.2 Background 201 9.3 Our Game: AGAD 201 9.4 Three Views of the User: Micro, Meso, and Macro 203
9.4.1 Micro Level: How Players Behave over Short Timescales 204 9.4.2 Meso Level: How Humans Behave Minute by Minute 206 9.4.3 Macro Level: How Humans Behave over Days
and in the Large 208 9.4.4 Integrating Research and Design across the Three Levels 210
9.5 Summary 212 References 212
resolution shows us how looking at behavior data at the micro, meso, and macro levels is a superb way to understand what people are doing in our systems and why. Knowing this lets you not just understand what is going on, but also how to improve the user experience for the next design cycle.
