ABSTRACT
Data-driven, analysis-based decision making, sometimes referred to as analytics (Davenport and Harris, 2007), has become increasingly relied upon. As the world moved online, vast troves of data were created and technological advances made it possible to analyze those data ever more quickly and in greater detail. This increasingly scientific approach to decision making was popularized by the book Moneyball
8.1 Introduction 109 8.2 Distinctions between Analysis and Intuition 110 8.3 Crisis Leadership 111 8.4 Crafting the Balance 117 References 118
(Lewis, 2004), which chronicled the transformation of the Oakland A’s, a team with a relatively low budget for player salaries, from an also-ran into a consistent winner by substituting the sophisticated use of statistics for gut feelings and folkloric rules-of-thumb. The Boston Red Sox used this numbers-driven approach to win the 2004 World Series and end the 86-year “Curse of the Bambino” (Shaughnessy, 2005). By 2012, being a data scientist was called “the sexiest job of the 21st century” (Davenport and Patil, 2012).
