ABSTRACT
Not a day goes by where individuals are not inuenced by someone or something. Inuence techniques are used on people all the time. Think about the last time you bought a car. Odds are that the salesperson had you rst ll out paperwork to determine your interest. This is a deliberate commitment strategy, because once people commit to something in writing, it is difcult for them to change their minds. The car dealers are certainly on to this fact. Those in the advertising eld also try their hand at inuence in their marketing campaigns to get individuals to buy perfume, sneakers, coffee, and other products. People are constantly and intentionally being inuenced by others.
