ABSTRACT
In this chapter, we discuss the main functional modules of SAP CRM covering Marketing, Sales, Service, Interaction Center, Partner Channel Management, and Mobile applications.
8.1 SAP CRM Marketing Every enterprise needs to market its products, services, and concepts to its customers. The SAP CRM Marketing provides a central marketing platform that helps business analyze, plan, develop, and execute all marketing activities through all customer touch points. The marketing component supports important marketing processes, including marketing resource management, trade promotion management, telemarketing, e-marketing, lead management, and marketing analytics. An integrated solution like SAP CRM gives the marketing team detailed business insights that help them to make smart business decisions and drive end-to-end marketing processes.
