ABSTRACT

Oracle Business Intelligence Enterprise Edition (OBIEE)’s roots stem from Siebel Analytics. From a historical standpoint in the business intelligence (BI) industry, Siebel Analytics’ prominence and rise came late in the game. At that time, other, more popular and visible BI tools were winning the market share in the nascent industry of BI in the late 1990s. Forward-thinking independent startup companies like Cognos and SAS were pushing the envelope for business intelligence. In those early days of the industry, there was a push to uncover all the possibilities of what BI and data warehousing (DW) could offer. As the industry took hold, many challenges were uncovered as the tools and the industry matured. It was clear that certain challenges had to be overcome in order to present BI as a capable, viable solution for doing analytics and providing the tools necessary for enabling decision support.