ABSTRACT
Recently, the qualitative approach using interview and observation is becoming popular under the name of business ethnography. This approach is usually conducted in the real environment for real users. Thus, it could be said that some part of the survey using interview, observation, and other methods are covering the user experience (UX) instead of usability. But because the result of surveys will be used for designing the user interface (UI), they can generally be categorized as methods for usability. Remember that the whole process of design concerns only the design process and does not include the whole lifecycle of the product/service including the planning before the design and manufacturing, sales, and actual use in the real context after the design.
