ABSTRACT
Based on the concept of context, Hall explained that, in a high-context (HC) culture, people usually establish their communication styles dependent on contextual factors such as what, why, when, who, and how to communicate with another person. Yet, in a low-context (LC) culture, one’s communication styles are independent of contextual factors, as mentioned earlier in this section. Instead, it is dependent on a contentbased factor in which words that are either verbally said or written are considered significant when collaborating with others such as in the global virtual team (GVT) work structure (Zakaria et al. 2012). If that is the case, people and organizations need to explore the impact of culture on one’s communicative behaviors.
