ABSTRACT
Why does culture matter in a teamwork environment? Specifically, in what ways does culture matter when teams are collaborating in a virtual space-when they are working together at a distance? Hall (1976) asserted that “culture is communication and communication is culture” (p. 65). A person’s culture and communication cannot be separated, since both are intertwined and interdependent in terms of attitudes, values, and behaviors. The research that I have conducted clearly demonstrates that cultural behaviors are derived from the communication style and that the communication style is rooted in cultural values.
