ABSTRACT
Introduction ............................................................................................................ 370 Perspectives on Research and Science ................................................................... 370 Models of Health, Illness and Disease ................................................................... 371
Bio-Medical Model ........................................................................................... 371 Social Model ..................................................................................................... 372
Historical Development of Survey Methods in Pharmacy Practice Research ....... 373 Paradigms and the Practicalities of Conducting Research ..................................... 374 Criteria for Appraising Survey Research ............................................................... 374
Scientic Rigour................................................................................................ 374 Validity .............................................................................................................. 375
Reliability and Replicability .................................................................................. 375 Values ................................................................................................................ 375 Ethics ................................................................................................................. 376
Stages of Research that Require Ethical Considerations.............................. 376 Planning and Designing a Survey .......................................................................... 378
Selecting Appropriate Survey Methods............................................................. 378 Secondary Data............................................................................................. 378 Referencing .................................................................................................. 379 Surveys ......................................................................................................... 379
Choice of Method ..................................................................................................380 Project Planning and Scheduling ...................................................................... 381 Samples and Sampling Frames ......................................................................... 381
Grouping and Categorizing Samples ............................................................ 383 Questionnaire Design, Administration and Response ............................................384
