ABSTRACT
In a book such as this that evaluates the effects of current trends on future actions and behaviors, the concept of prediction is at the core of each and every chapter. However, for this chapter, the focus and consideration of prediction shift away from macroconsiderations of prediction and focus more on the microcharacteristics of emerging technologies able to predict the behavioral choices of their users. In turn, the technology then responds in ways to anticipate those choices in advance and often without the awareness of the technological user. This type of technological functionality provides an extremely personalized experience with the information and providing technology, which ultimately is beginning to create similar expectations in broader applications-both within and external to the technology.
