ABSTRACT

In October of 2006, Kevin Popovic's agency was contracted to produce a video documentary for a startup. The business was called MojoPages, one of the first consumer-rated service directories online. Popovic's role began as cameraman / producer / director- an embedded reporter capturing the behind-the-scenes action of the organization in daily crisis. Rodney Rumford was an early pioneer of the Internet and was contracted to create interest from what, at the time, was called "the blogosphere". The Internet's version of the media, Rodney was leveraging his relationships with the writers and editors of the more popular blogs to help tell the MojoPages story online. MojoPages was transparent, by design, which meant it shared everything with the public. The MojoPages website, which included daily insights from every department of the company, statistically generated as much trust (70") as the editorial content from newspapers, magazine, television and radio (69").