ABSTRACT
When you are successful in building your independent business, you start to see patterns in the work that you do. These patterns show where and how you do your best work, and that reputation is how you start to develop something called a brand. As you develop a longer-term client base, this brand is something you will want to develop actively, defining a clear niche, and developing your authority within that niche. This is a critical step in getting a steady stream of ongoing business.
