ABSTRACT
Mobile applications have been poised to be the singular most influential new software technology in the last two decades. Next to Microsoft Windows, no other software innovation has garnered the attention, success, and financial backing that mobile applications have recently experienced. Navigating the mobile application landscape is challenging for organizations (Gavalas et al., 2011; Ko, 2013; Nicolaou, 2013). While organizations may still be struggling to recognize the full potential of mobile applications, many have come to the realization that mobile applications are a necessary evil and one that customers have come to expect (Deng et al., 2010; Li and Yeh, 2010).
