ABSTRACT

In this era of technological explosion, a company or organization, regard­ less of its size, faces four major problems. For any project there is a limited supply of resources, such as capital, materials, energy, and labor. Further, competitive environments demand a better quality product or service at the existing price or at a lower price. Survival through acceptable profit levels requires maintaining the current market share or improving it as much as possible. In order to attain the end goal of profit, a business unit typically has multiple objectives. Problems arise when allocating scarce resources to the variety of alternative purposes competing for their use. Matching objectives with resources to attain endresul ts is not an easy task. Only those organizations that manage productivity and quality as an ongoing activity will be able to deal with these problems.