ABSTRACT
Strategic planning has been a vital ingredient of corporate decision making for some time. As King and Cleland explained, strategic planning in the private sector:
The term strategic is applied to these planning activities to denote linkages with the goal-setting process, the formulation of more immediate objectives to move an organization toward its goals, and the selection of specific actions (or strategies) required in the allocation of organizational resources to assist in achieving these objectives. The term also was adopted to distinguish the scope of this process from the forecasting and other piecemeal efforts undertaken in industry, business, and government in the name of “planning.”
