ABSTRACT
The morning rush hour in Manhattan is a hectic, frenetic time. On the same block as Microsoft's office in midtown is a Starbucks where Microsoft employees stop for a coffee between their morning commute and settling into the office. One sage sales manager at a service provider (SP) that partners with Microsoft made it a habit to stake out the Starbucks between 7:00 and 8:30 every morning to happen, coincidentally, upon his Microsoft counterparts in a relatively relaxed atmosphere. Light chats over coffee generated in this casual environment quickly turn to business, mutual understanding, leads and opportunities.
