ABSTRACT
The principal purpose of a plant organisation is to supply its equipment services to clients at a profit. However, the market for plant varies dependent upon both the opportunities for specialisation and the quality of service demanded. The organisation structure may vary from the rental company operating in the open market to the ‘service’ plant division typically found in a contractor or public sector department, and not least, to the many owner-driver businesses. It is important that management properly define the business aims and objectives, so that a suitable organisation may be assembled to operate in the appropriate market segment(s). In this respect development of the business involves establishing the customer’s plant requirements, so that the enterprise can organise itself in the best possible way to satisfy those demands, commonly referred to as marketing.
