ABSTRACT

The management of organizational change is becoming recognized as a major and critical managerial task. Recent research has focussed upon some of the problems associated with major organizational changes, and case studies of change have begun to identify patterns which seem to characterize effective changes, More specifically, three areas have been identified as keys to effectively managing organizational changes:

Management of the organization’s political system and shaping the political dynamics to support a change;

Motivation of individuals through communication and rewards to react constructively towards the change; and

Management of the transition state to ensure continued organizational control throughout the transition period.