ABSTRACT

Generally the new product initiation starts with market research. Its objective is to define the market segment, analyze the development trends and project anticipated needs for new products. The effort to define the target specification for new product is often highly integrated with ongoing programs and involves key personnel from prospective users and the design organization. Customers come in various forms and sizes. Their technical requirements and schedule limitations are different and sometimes require to fit specific needs of a single customer, rather than creating demand for a standard product. The resulting consequence: two types of products, standard, and custom. Circumstances lead-

Figure 4-1 Diagram of multidisciplinary interface.