ABSTRACT
THE PRE-CRISIS STAGE The pre-crisis stage originates when there is a warning that a problem could occur or when a problem is uncovered inside the company and is not yet known outside the company. At this point, the executives are made aware of the problem. They analyze it to determine if there is a possibility that it will cause any negative impact on the company. If they see the problem as a threat, they will attempt to fix it. If they don’t see it as a threat, they may simply ignore it.
