ABSTRACT
S U C C E S S IN E - B U S I N E S S I S determined more by the ability to deliver the right product to the right place at the right time rather than by astute marketing and merchandizing skills. Yes, you do need to get the customer to your site and have the product displayed that the customer is searching for. But getting that customer to the site and displaying a product is not the same as having the product on hand ready to ship to the customer in a fast, efficient, and flawless manner — err in your performance of that segment of the business process and the customer waves bye-bye! Effective fulfillment requires a comprehensive logistics and fulfillment plan mapping business processes and technology so that they mesh into a cohesive unit. The traditional business model o f functional handoffs between autonomous business units will not work in e-business.
