ABSTRACT

Kyle Shannon, co-founder and chief people officer o f Agency.com, a global Internet solutions provider, agrees. He states that the most com­ mon problem an enterprise must cope with upon adopting an e-busi­ ness model is that of comprehending the impact o f the move on the enterprise. He explains that although there is certainly a technological impact, the back-end systems that are necessary to any large enterprise clearly need to be integrated. "That, I think, is the most obvious one,” says Shannon.