ABSTRACT

What are the essential skills needed to set up and run a successful coaching practice?

Coaching is the new growth industry in the UK and coaching as a profession is increasingly becoming an attractive option for motivated professionals.

Achieving Excellence in Your Coaching Practice provides a practical and accessible guide to the business skills needed to succeed as a self-employed coach. It focuses on every aspect of setting up and developing a professional and successful coaching practice, including discussion of how to market your business, manage your resources, assess risk, and promote a professional image.

Assuming no prior knowledge or experience of running a business, this book provides an invaluable guide to the major financial, legal and practical issues involved in setting up a coaching practice. It will be welcomed by all coaches, whatever their level of experience.

chapter |2 pages

Introduction

part |2 pages

PART 1 Being self-employed

chapter 1|5 pages

Why do you want to be self-employed?

chapter 3|28 pages

Dealing with self-employment

part |2 pages

PART 2 Making your business work

chapter 4|16 pages

Causes of success vs. failure

chapter 5|19 pages

Business planning, and why it is crucial

chapter 6|9 pages

Business essentials

part |2 pages

PART 3 Money matters

chapter 7|7 pages

Basic finance

chapter 8|11 pages

Systems and administrative principles

chapter 9|12 pages

Other financial matters

part |2 pages

PART 4 Selling your services

chapter 10|17 pages

Marketing

chapter 11|9 pages

Image

chapter 12|4 pages

Building a referral network

chapter 13|6 pages

Converting enquiries

part |2 pages

PART 5 Going into business

chapter 14|13 pages

Creating the right environment

chapter 15|5 pages

Time management

chapter 17|4 pages

Coaching and the law

chapter 18|8 pages

How competent are you?

chapter 19|7 pages

Keeping records

chapter 20|2 pages

Referral issues for coaches