ABSTRACT

Howard Dean's campaign for president changed the way in which campaigns are run today. With an unlikely collection of highly talented and motivated staffers drawn from a variety of backgrounds, the Dean campaign transformed the way in which money was raised and supporters galvanized by using the Internet. Surprisingly, many of the campaign staff members were neither computer whizzes nor practiced political operatives, even though that is how some of them are identified today. This book allows key individuals in the campaign the chance to tell their stories with an eye to documenting the Internet campaign revolution and providing lessons to future campaigns. Howard Dean's inspirational statement of what it took for his campaign to get as far as it did-"mousepads, shoe leather, and hope"-holds great wisdom for anyone campaigning today, especially the 2008 presidential candidates.

part I|36 pages

Overviews

chapter 1|13 pages

Introduction

Redefining the Possible

chapter 2|8 pages

How the Internet Taught Me That You Have the Power

Interview with Howard Dean

chapter 3|14 pages

Theories

Technology, the Grassroots, and Network Generativity

part II|187 pages

Stories of the Campaign

chapter 6|12 pages

Swept Up in “The Perfect Storm”

chapter 7|14 pages

A Coder Becomes a Political Activist

chapter 8|10 pages

Blogging for America

chapter 9|20 pages

The Meetup Story

chapter 10|17 pages

Experiences of a Grassroots Activist

chapter 11|19 pages

The Lessons of Generation Dean

chapter 12|13 pages

Fund-Raising

Hitting Home Runs on and off the Internet

chapter 13|13 pages

A Web Activist Finds Dean

chapter 14|9 pages

E-Mail

Sign Your Own Name

chapter 15|11 pages

Participatory Political Culture

Everyone's a Kingpin If He or She Wants to Be

chapter 17|4 pages

After New Hampshire

part III|20 pages

Reflections

chapter 18|8 pages

From Media Politics to Networked Politics

The Internet and the Political Process