ABSTRACT
In this first scholarly reflection on the 2012 elections, a distinguished cast of contributors enlightens students, scholars, and serious political readers about the issues involved in one of the most polarised presidential elections in history. The book includes groundbreaking research on e-politics and online fund-raising, the role of race, class, and gender, and the influence of the Tea Party, Occupy, the economic crisis, and other actors and factors in the election. Characterised by diversity, liveliness, and data-informed analysis, Winning the Presidency 2012 captures the highlights as well as looking ahead.
TABLE OF CONTENTS
chapter 2|20 pages
Presidential Nominations in a Polarized Party System
The Republican Primaries of 2012
chapter 5|16 pages
A Transformational Political Campaign
Marketing and Candidate Messaging in the 2012 Election
chapter 9|19 pages
Race and the 2012 Presidential Election
The Declining Significance of the White Majority and the Future of American Party Politics
