ABSTRACT

This innovative, interactive ethnography employs a range of media to explore the lives of the residents of a village set in the rugged mountains overlooking Mexico City, focusing on how these villagers react and adapt to a rapidly globalized world. Students can view the evolving life of San Jerónimo Amanalco and its region over the past four decades through print, web-embedded, and e-reader enabled resources. This book-offers a multimedia approach, including archival images and documents, original photographs, audio recordings, and extensive video;-incorporates ethnographic information gathered during the author’s four decades of research in the region;-includes community members’ responses to the author’s research through social media, email, and video-taped comments.

chapter One|10 pages

Never say “Chou-chou ley” to an Aztec!

Tepetloaxtoc, Mexico: First Field Encounters

chapter Two|12 pages

Orientation to This Book

chapter Six|16 pages

Who Are You Calling Indio?

Ethnoscapes and the False Faces of Tradition and Modernity

chapter Nine|16 pages

Magical Cosmology

Myth, Witches, Vampires, and Water Dwarfs

chapter Ten|14 pages

Conclusions: The Varied Meanings of “Never More Campesinos”

With the Assistance of Manuel Moreno