ABSTRACT
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
TABLE OF CONTENTS
part 1|56 pages
Perspectives on Customer Experience
part 2|84 pages
Sector Insights
part 3|29 pages
Value Drivers: HR Competencies
part 4|21 pages
Quality Aspects
part 5|49 pages
Pricing
part 6|31 pages
Technology
part 7|62 pages
Social Media