ABSTRACT
Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourt
TABLE OF CONTENTS
part |2 pages
SECTION I: OVERVIEW
part |2 pages
SECTION II. REGIONAL OBSERVATIONS
part |2 pages
SECTION III: CASES & PERSPECTIVES
part |2 pages
SECTION IV: REFLECTIONS & FORECASTING