ABSTRACT
Open innovation enabled through crowdsourcing is one of the hottest topics in management strategy today. Particularly striking – and of vital importance to the world – are the pioneering efforts to apply crowdsourcing technology and open innovation to solve social, environmental, and economic sustainability challenges. CrowdRising sets out these challenges as context and then highlights the experiences of leaders and early adopters, identifies implementation guidelines, critical success factors and lessons learned, and finally projects where the field is going in the future.
With a strong focus on the applications of crowdsourcing for innovation, engagement, and market intelligence, the book profiles the initiatives of companies, NGOs, and technology providers using crowdsourcing to develop these solutions to global problems. It addresses the key challenges impacting organizations: 1) identifying more sustainable ways to design, distribute, transport, recycle, and repurpose products; and 2) discovering and implementing the systems needed to transform global economic growth, drive human prosperity, and replenish the planet’s resources.
TABLE OF CONTENTS
part I|36 pages
The strategic context for crowdsourcing sustainability
chapter 1|34 pages
The ultimate challenge
chapter 2|22 pages
Death of the hero, phoenix emerging
part II|2 pages
Unleashing our potential for innovation and good
chapter 3|79 pages
Moonshots and epic wins
chapter 5|41 pages
Innovation pipelines and Idea Streets
chapter 8|20 pages
MYWorld, MYCompany, MYCommunity
part III|2 pages
The method behind the magic
part IV|2 pages
Window into the future