ABSTRACT

Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic FieldThe controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to un

chapter 1|6 pages

Introduction

chapter 2|5 pages

Why talk to the press?

chapter 3|6 pages

What do we mean by public relations?

chapter 4|9 pages

Reactive PR

chapter 5|4 pages

Proactive PR

chapter 6|19 pages

What is newsworthy?

chapter 8|13 pages

Tools of the trade

chapter 9|12 pages

Pitching to journalists

chapter 10|19 pages

Interview techniques

chapter 11|5 pages

Social media

chapter 12|8 pages

Conclusions