ABSTRACT
In this instance, YOU decide what you’d like to speak to the press about. This will involve pursuit on your (or your publicist’s) part to:
So how to be proactive and let yourself be known by the media? How to burst onto the media scene? First, you must have something to say that is of importance, and something which you are ideally placed to discuss. That there is something to announcedepending on what this is, it will determine what media (if any) will be interested. For example, company news such as launches and partnerships, new team additions, new services are generally of interest only to the local media. Otherwise, you can fi nd yourself in a situation a little bit like p*ssing down your own leg: it feels really hot to you but not to anyone else!
