ABSTRACT
Ethos The speaker must convince the audience that she is trustworthy, credible, authentic and, in short, believable.
We can do this by telling the audience how important we are, how many degrees we hold, or that we have experience in the area we are talking about. It is preferable for this to be done with humility. However, the audience is more likely to be impressed and, therefore, to accept us if, rather than parading our credentials, we are at ease with them, if we show that we know what we are talking about and, importantly, if we show that we respect them.
